Hi, I am Sharmistha.

I am a Product & UX Designer based in Sydney who understands the business of design.

With a background in high-performance sales and a Master’s degree from UNSW, I bring a commercial edge to User Experience. I don’t just design screens; I build customer journeys that convert. My unique experience allows me to bridge the gap between user advocacy and revenue targets, creating solutions that are both empathetic to the customer and profitable for the business.

My Approach: Sales-Led, Design-Driven I understand that a great product must sell. I leverage my sales expertise to identify the "why" behind user behaviors, ensuring every design decision drives engagement and retention. Whether I am managing stakeholders or refining an information architecture, I focus on solving real business problems with innovative, human-centric strategies. I thrive in collaborative environments where I can translate complex data into clear, actionable design.

Life Beyond the Screen Balance fuels my performance. When I am not optimizing user flows, I am exploring Sydney’s culinary scene or cultivating my garden. My passion for sustainability and nature grounds my work, reminding me that the most enduring systems are those that grow organically and sustainably.