OLVERA ADVISORS
OBJECTIVE
Olvera Advisors, a bespoke business advisory firm, needed to update their digital presence. The brief was to assess the existing websites, identify usability issues, and redesign the experience to meet modern standards. The goal was to ensure the site effectively supported users in high-stress financial situations while aligning with business goals.
OUTCOME
The redesigned website offers a significantly improved user experience. The new information structure reduces friction, allowing clients to navigate complex financial services easily. The project was delivered on time, with the emergency administration page successfully capturing the required market traffic.
MY ROLE AND PROCESS
1. Strategy & Research Conducted a comprehensive audit to define the digital roadmap and architecture.
Strategic Consolidation: Identified the fragmentation caused by operating three separate websites (Olvera First, Olvera Capital and Olvera Advisors) and successfully recommended consolidating Olvera Advisors and Olvera Capital into a single, unified platform to strengthen brand authority.
Usability Analysis: Identified critical friction points and user pain points in the legacy interface.
Benchmarking: Performed competitive market research to benchmark Olvera against industry best practices.
2. Information Architecture (IA) Addressed the fragmented content by restructuring the site for findability.
Navigation Redesign: Created a more intuitive navigation system aligned with client needs.
Content Hierarchy: Simplified pathways to ensure users could locate specific financial services quickly and logically.
3. UI & Visual Design Developed high-fidelity designs to improve engagement and readability across the platform.
Team Visibility: Redesigned Team and Team Leader pages to humanize the brand and provide visibility for key personnel.
Creditor Services: Improved layouts for sensitive financial information, ensuring clarity and trust.
The Original 3 sites- Olvera Advisors, Olvera First and Olvera Capital
The Creditors Page- Design comparison
Team Members Page- Design comparison
TEAM
Sharmistha Rathore- UX/UI Designer
Shohag Reza- Developer
Martin Thomas- Creative Director
Olvera Advisors
Hondros Consulting
Behind the Scene- Workflows and wireframing
Behind the Scene- UI
Ezibuy Pages
KEY ACHIEVEMENT- THE “EMERGENCY SPRINT”
During the project, the business faced an urgent requirement to launch a "Company Emergency Administration" page.
The Constraint: A strict and short deadline to meet a market event.
The Execution: Rapidly designed and delivered the page on time, ensuring it met immediate business needs without compromising design quality
